Company Mission

Design & sell distinctive software that changes the way people think.

Company Values

Designing & selling distinctive software
We aim to design and sell software which stands out from the crowd for its innovation and quality anywhere in the world. And we believe in creating complete solutions for our customers, by integrating whatever hardware, content resources or training may be needed to help our customers.

Changing the way people think
We publish software applications (tools) which help our customers to develop new techniques and skills which augment their thinking, their communication and their creativity.

Being professional, not corporate
We want to be a highly professional organisation which is entrepreneurial, quick-thinking, unbureaucratic and informal, rather than behaving like a large and ponderous corporation. That means our organisation is as simple and straightforward as possible, we encourage our staff to think and behave like owners rather than employees, and that we discard or ignore anything which complicates our work or distracts us from these aims.

Building distinctive brands
Each of our four brands – Logotron, Cambridge Software Publishing, Widgit Software and Speedwell Computing Services – is equally important in their different markets, and we aim to establish a strong and distinctive position for each one.

Providing excellent service
Apart from world class products, we strive to provide top quality service to our customers, to our business partners and suppliers, and to each other. We believe that, if we get things right first time, our colleagues, partners, suppliers and customers are more likely to stick with us in future too.