Logotron Ltd returns to its roots

After 11 years of growth within Pearson plc, Logotron returns to its roots under the leadership of Julian Pixton and Gerry Daish who were original members of the pre-Pearson team in the mid-1980s. The Logotron brand name will continue to be synonymous with high quality software for learning; and the professional data handling products in the Keypoint range will be published under the new Cambridge Software Publishing imprint.

The opportunity for the Management Buy-Out arose following Pearson Education's recent acquisition of substantial IT and software publishing activities in the USA. "We all agreed that Logotron had more scope to flourish successfully as an independent business, and the management team jumped at the chance to make it happen!" said Julian Pixton, Chief Executive of Logotron.

"We have received tremendous support and encouragement from all our partners and suppliers, Pearson themselves, and of course our own staff in Cambridge", added Pixton. "This will allow us to accelerate the development of our ground-breaking educational technologies, based around advanced research in the application of speech, animation and distributed, adaptive learning networks."

So it's very much business as usual in the Logotron camp, although one change that the industry may notice is Logotron's decision not to exhibit at BETT this year. We took the decision to not attend the BETT exhibition in June last year. Although no one believes us, it is completely disconnected from the change of ownership of the company!

Gerry Daish, Head of Sales & Marketing explains, "We have been putting a LOT of effort into increasing our personal contact with our customers. Obviously this activity is expensive but, when compared to the ever-increasing cost of BETT and its changing emphasis, it offers improved value to both our customers and ourselves. We have a number of more effective ways of talking specifically to OUR customers and, for instance, we'll be meeting a much more focussed group of people at the NAACE Conference in February."

Background Notes:-

Logotron Software Ltd formed in Cambridge in 1982. It has grown to be one of the most respected and consistently successful publishers of creative and constructivist educational software for schools. Logotron has consistently been the UK's most innovative developer of educational software. With strong research links with MIT and Stanford Universities in the US, and Microsoft Research in Europe, Logotron is about to launch Imagine Logo, the world's first educational tool with integrated adaptive speech technology, tailored especially for network use.

See websites:-
http://www.logotron.co.uk
http://www.camsp.com
http://www.teacherlinc.com
http://www.teacherxpress.com

For further details please phone:-
01223 425558
Gerry Daish ext 702
Gareth Owen ext 729
David Payne ext 727