Logotron Extends Online Services

Technical Support

Busy teachers can now access Logotron's technical advice online following the opening of a Frequently Asked Questions section on their website www.logo.com.

"It's all aimed at giving our customers a swifter, more efficient service." explained Technical Director Eric Williams. "We have always found that certain queries crop up repeatedly, particularly problems with a relatively simple answer or which can be solved with a quick downloaded 'fix'. We realised that we could save users the inconvenience of a phone call during a busy day by giving them access to these solutions online - all the time."

He went on to recognise the knock-on benefits to his Support team too, "And the saving on our own workload means that we have more time to concentrate on the trickier, one-off, problems that sometimes occur; which ultimately cuts down on waiting time for those customers."

So everybody wins with online FAQs. Finding your answer is simplicity itself. You either find the appropriate product through the online catalogue and then choose FAQs, or search for a topic through the website search engine.

Keep an eye on it... "We'll be expanding the range of FAQs to cover, not just the best sellers, but all our products in due course" said Marketing chief Gerry Daish, "This method has worked well for our sister brand Cambridge Software Publishing, with its Keypoint software, and should provide a comprehensive support service for all those who prefer the online option. Customers should rest assured though, that our telephone support will be as strong as ever - perhaps even more readily available in the future!".

Shopping Basket

Customers can also now collate and place their orders for Logotron software via the (non-transactional) Shopping Basket on the website www.logo.com.

Marketing Manager David Payne explains "Each product in the online catalogue carries a link to the Shopping Basket. Customers have all the pricing information to hand and simply place the products of their choice into the Basket in order to fire off an automatic email to Logotron to supply the goods. It couldn't be easier!"

"This service has been in operation for a couple of months now and the initial order 'drops' have developed through the 'trickle' stage into a modest but steady 'stream' now!" enthuses Sales Co-ordinator Rob Bowles, whose job it is to look after the online customers. "We're always thinking about little ways to make things easier for our customers and this is yet another example..."