Marketing Lessons From Your Local Coffee Shop

Paige Arnof-Fenn

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I started a global branding and digital marketing firm 19 years ago in Cambridge, MA. As a small business we are always pivoting to respond to market changes but I am very concerned about the spread of this virus and the short and long term impact it will have on the economy. Before Covid I went to several coffee shops but now my preferred spot is Forge they reopened quickly and are not just for coffee & treats now they sell produce too so I am spending a lot more there than before. I love how scrappy and resourceful they have been and want to show my support. They have done an amazing job being resilient and flexible with all the uncertainty.

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