Marketing Lessons From Your Local Coffee Shop

Rex Freiberger

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I'm a big fan of The Boy & the Bear. They roast everything on site using sustainably sourced Colombian beans, and you can definitely tell the difference. I've tried a number of items and the iced latte is one of my favorites. A great drink to get in California, no matter the season. I especially like it made with almond milk. It's a pricey place, but a lot better than any of the chain coffee shops.

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