Marketing Lessons From Your Local Coffee Shop

Shelley Grieshop

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Rooster Joe opened its doors in late 2019, just a few steps from where I work at Totally Promotional in West Central Ohio. We live in a small farming community and the owners, Joe and Michelle McClurg, are no strangers to agriculture. The name of their business is very appropriate for their roots and the wonderful coffee they sell! The McClurgs always dreamed about opening a shop where they could serve high-quality coffee and espresso. They also wanted to sell healthy foods; Michelle is a dietitian/foodie and her parents operate an organic dairy farm a few miles from the coffee shop where she grew up. The couple accomplished their goals by doing a lot of research and seeking out the quality ingredients they needed.

Rooster Joe’s team worked with Copperheart Creative of Nashville to create a full on-brand customer experience. Rooster Joe is decorated in warm, rustic tones with soft lighting and inviting furniture. It has nooks where you can sit comfortably while sipping espressos or iced tea and chat with friends. It is also the perfect venue for brainstorming new ideas or kicking out a report on your laptop in between meetings. Their menu includes freshly made breakfast pastries and sandwiches, as well as lunch-ready salads and desserts made from a favourite local baker. All of their food items are homemade and unforgettably delicious! Despite the COVID-19 outbreak just a few short months after they opened, they have managed to thrive due to their tasty offerings, friendly staff and excellent service. The staff at Totally Promotional, who helped provide Rooster Joe with many customized items including coffee mugs, patronizes Rooster Joe frequently.

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