Last year LOGO.com helped millions of people globally start their business with over 17 million logos generated and nearly 2 million brands created. It was a big year for LOGO.com as we continued to improve our products and services catered to customers launching and growing new businesses. Some of the key products and improvements we introduced include:
From the 2 million new brands created last year, below is a breakdown of the top industries, logo colors, fonts, and interesting business trends that we expect to see in 2025. These insights offer a broader perspective on the trends and strategies that will shape success for entrepreneurs starting a business this year.
In 2024, education emerged as the leading industry worldwide, with fashion and technology following closely behind. In the US, the top 2 were different with restaurant, followed by construction indicating a strong interest remains in starting businesses with a physical presence.
The surge in online services and e-commerce spending has made industries such as education, fashion and technology especially attractive for new business owners. They’re accessible, cost-effective to start, and can be managed successfully with just an internet connection and the flexibility of working from home. These trends highlight the growing appeal of businesses in 2025 that combine innovation with convenience.
When it comes to the top colors in brand palettes, black and white remain essential for creating balance and versatility for logos across various platforms and designs. These were closely followed by blue, gold, and light gray. Blue is often associated with trust, calmness, intelligence, and reliability, making it a popular choice for professional industries like education and technology. On the other hand, gold symbolizes luxury and premium quality, appealing to brands that want to be associated with sophistication.
This year’s trends reflect a shift toward businesses crafting brands that not only communicate what they do but also evoke specific feelings in their customers. Choosing the right colors is a crucial step in defining your business and highlighting the unique value or experience you offer.
White remains a popular choice for logos as it creates a clean, modern look, often used without a background color. This results in a logo that conveys simplicity and versatility, making it a go-to for businesses aiming for a polished and professional brand image.
The most popular font, Open Sans, was the favorite among business owners in 2024. Known for its clean, modern appearance and high legibility, it suits various applications like websites and business cards.
Following closely, Alata and Bebas Neue offer unique branding options for specific logo designs. Alata’s geometric style suits modern branding, while Bebas Neue’s all-caps format is perfect for impactful and bold logo designs. Their popularity reflects a demand for fonts that stand out and convey style while maintaining readability which is essential for branding and marketing.
When deciding whether to include an icon in a logo, trends from last year showed an even split among brands. However, this varied by industry. Businesses in restaurant, finance, and real estate sectors were more likely to incorporate icons, as these elements often help establish the type of service quickly, which is essential for these types of businesses.
Fashion and e-commerce brands tended to avoid icons, favoring sleek, text-focused designs that emphasized brand recognition and adaptability. Fashion brands often prioritized typography to better customize their style, while e-commerce companies leaned towards minimalist designs that performed well across digital platforms. These industry-specific trends highlight the importance of aligning logo design with audience expectations and are branding goals that will continue in 2025.
The most searched for logo icons in 2024 indicated a strong preference among service-based businesses. Icons like house and food were popular among businesses where quickly communicating their services is essential, such as real estate and restaurants. These visuals help establish trust while sparking curiosity about what sets their services apart within their industries.
Abstract symbols like circles and stars also ranked highly due to their universal appeal. These shapes are widely associated with professionalism, elegance, and quality, making them versatile choices for a range of businesses aiming for a polished and timeless brand identity.
The rise of eCommerce has shaped business naming trends with terms like "hub," "world," and "digital" ranking among the most favored choices for business names last year. These words convey connectivity, accessibility, and innovation, making them ideal for businesses aiming to stand out in the competitive eCommerce landscape.
By using clear and universally appealing language, companies in key businesses can enhance their visibility, resonate with their target audience, and position themselves as leaders in their industries. This was also essential in industries such as “tech,” “fashion,” “home,” and “food” and is expected to be popular business name words in 2025.
In 2024, 36% of logos featured a slogan, but the use of slogans varied significantly across industries. The tech sector was the least likely to incorporate slogans, with only 20% of logos including one. In contrast, industries such as education and accessories stood out, with over 70% of their logos featuring slogans.
The most popular slogan words focused on the customer i.e. ‘Your’, or verbs that inspires how the brand could enhance their lives i.e. ‘Crafting’, ‘Elevate’ and ‘Empowering’, rather than highlighting features about the product or service. By emphasizing what customers gain through a slogan, you are more likely to stand out from your competition by providing a unique selling proposition.
For business owners using our logo maker to create their brand in 2024, the most popular next step was building a website. This follows trends in 2025, as a professional digital presence has become essential in today’s online world. Websites and social media serve as critical touchpoints for attracting new customers and maintaining relationships with existing ones.
Following that was branded merchandise, highlighting the ongoing importance of marketing and promotions even in the digital age. Branded merchandise is known for driving in-person word-of-mouth referrals but also boosts brand recognition for your business. Whether used as employee uniforms to enhance professionalism or given as gifts, branded merchandise reinforces your brand’s visibility and helps build stronger connections with your customers.
As advanced AI tools become increasingly affordable, 2025 is likely to see a surge in new business ventures. The AI logo makers that we predict are most likely to lead this trend include online influencer logos, monogram logos, and minimalist design logos. However, while these tools simplify the process of launching a business, achieving long-term success will require entrepreneurs to pair them with industry knowledge and skills in design, brand strategy, and technology, i.e. website maintenance.
In a recent survey conducted by LOGO.com, when asked what would be the weakest skills they have as a business owner, the top responses were finance, marketing, and tech skills. The solution of innovative AI tools to assist in these areas plays a key role in supporting business owners so that they can feel confident in launching and growing their businesses.
Customers of small businesses will also have higher expectations for professional branding as designer-quality content becomes more accessible across all industries. By staying informed about brand trends, business owners can create unique and value-driven brands that resonate with their audience. With the right balance of technology, creativity, and strategy, entrepreneurs can still build businesses that customers will love and thrive in an increasingly competitive landscape!
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