How to Choose a Domain Name for your Business

March 25, 2020
Authored by:
Alisha Shibli

Your domain name can have a significant impact on your web presence. It's often one of the first touchpoints a business has with its users. This is why it is crucial that you choose a domain name that not only reflects your business's identity but also helps in building a long-term brand.

When it comes to choosing a good domain name, there are many factors that you must consider. This article explains the impact a domain name can have on your online business and how you can choose a great domain name. 

The strategic importance of a domain name

There's a lot that goes into building a successful online presence. Most of this is about taking care of the details. If you fail to build a strong website, no amount of paid promotion will help improve your brand image. 

One of the key elements of a good website is its domain name. That's the first decision you'll take, followed by your website's design, colors, and content. Here are a few aspects that your domain name shadows:

1. Good brand positioning

A good domain name will go a long way in establishing what your business is all about and help you build a strong positioning of your brand. For example,

2. Great first impression

You introduce your business with its name. It's one of the first things that you communicate to a potential client or investor, and it should be impressive. Consider and you'll know the website has something to do with learning football.

3. Strong marketing touchpoints 

Good domain names can add that extra zest to your marketing activities. They can be used as a medium to entice and engage your users. For example, will give you a fair idea about what the website might have to offer.. 

Tips for choosing a great domain name for your website

Your domain name is a vital aspect of your website and overall brand. Therefore, it requires serious thought and consideration. Your domain name can significantly help you with your marketing and branding efforts. Here are a few things to keep in mind when looking for the perfect domain name.

1. Think about the long-term implications

A domain name isn't something that you can change at the drop of a hat. It is your business's core identity and will represent you until the end. Often companies decide to change their domain name after a few years, and not only does that drain their pockets, but it also hampers their SEO ranking, branding, and marketing efforts. It's almost like building a whole new brand.

Your domain name will stick with you through thick and thin. So, make sure the domain name that you choose is not only good by itself but also adds significant value to your business and overall brand. 

2. Choose a meaningful domain extension

One of the most important aspects of a domain name is the domain extension. While this may seem like a minor detail, it can have a huge impact on your business and branding. With more than 1200 new domain extensions, you have the option to choose the one that best describes the nature of your website/business.

For example, if you're in the technology industry or are launching a new coding course, then .TECH would complement your business. Retailers and eCommerce businesses can choose .STORE as their domain extension. If you're building a personal website or starting a blog, go for .SITE or .ONLINE or .SPACE. These new domain extensions check all the essential boxes:

  • They are short
  • They are meaningful
  • They are keyword-rich
  • They establish what your website is about
  • They help you stand out

In fact, some of the top brands such as Emirates ( and Amazon ( are using these new domain extensions to get more meaningful and contextual domain names.

3. Keep them clutter-free

In an era of voice search, it's best to have a domain name that is easy to spell and pronounce. One tiny glitch and your user could end up at your competitor's website. When getting a domain name, refrain from adding a hyphen or a number in it. Another good practice is not to change the spellings of basic words (for example, shoes not shoez).

If you have to spell or specifically mention the hyphen or number when communicating your domain name, then that's not a good sign. A good domain name should go smoothly in a conversation such as, "Hi, my name is Greta, and you can check out my work on w w w dot Greta writes dot site."

4. Be mindful of copyrights and trademarks

Before you register your domain name, do your homework to ensure you're not entering someone else's territory. When selecting a name, make sure that it doesn't contradict any copyrighted or trademarked words. A mistake like this can get you in a big legal mess and can cost you a fortune, peace of mind, and your domain name. Websites and online magazines such as LegalZoom, Nolo and Entrepreneur can give you some guidance on avoiding trademark infringement.

For example, a Canadian teenager registered a domain name, similar to His intention of making a profit by selling the domain name to Microsoft landed him in legal trouble.

5. Get a brandable domain name

A domain name that is creative and brandable is always better than a generic one. Your domain name is the foundation of your brand. A generic domain name is just words that don't mean much or do much for your brand. However, a brandable domain name helps you stand out and create your own unique space on the Internet.

For example, if you're starting an online clothing DIY class, having the domain name won't make a mark as much as owning as a domain name will. 


Follow the simple steps mentioned above to get a great domain name for your business. Before you zero-in on one, make sure it checks the following boxes:

  • Does it represent your business?
  • Is it short, unique, concise, and meaningful?
  • Is it easy to pronounce?
  • Is it brandable?
  • Are you sure nobody else owns it?

 If it satisfies all these conditions, go ahead and register it. And of course, use's AI-powered logo maker to create your logo for it!

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Alisha Shibli

Alisha Shibli

Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .ONLINE and .TECH.

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